How To Grow Your Sim Programs Social Media Presence, 2016 USA Plenary Sponsored by CAE Healthcare


SimGHOSTS received a Gold Sponsorship by CAE Healthcare which enabled for this plenary session by Christoph Trappe of the Internet Marketing Association and Director of Content Marketing for MedTouch. Social media and digital channels are a great way to connect with customers, donors, volunteers and really anyone interested in working with you. The problem is that the rules of engagement change. Sometimes daily. What doesn’t change is the need and craving by people for authentic stories that are relevant and meaningful to them. First we have to come up with those stories, as mentioned in Christoph Trappe’s book “Get Real: Telling Authentic Stories for Long-term Success” there are six steps to get started, get organizational buy-in and continue to make it a long-term success.

Get Christoph Trappe's Book Here!

About CAE Healthcare

CAE Healthcare is a medical simulation company with a mission to improve healthcare education and patient safety. We design and build products for patient simulation, surgical simulation, ultrasound simulation and clinical simulation management. Our global adjunct faculty and clinicians develop medical simulation scenarios for medicine, nursing, health sciences, hospital systems and the military.

Our commitment to quality, lean manufacturing and world-class customer service is unmatched, allowing us to deliver innovative healthcare simulation training products and solutions to our customers in more than 60 countries around the world. Let CAE Healthcare be your trusted medical simulation training partner.

From full motion flight simulators to simple part-task trainers, CAE are passionate about technology and innovation. It is amongst the Gathering of Healthcare Simulation Technology Specialists we are discuss, demonstrate and educate on our new and existing platforms but also to fuel our inspiration to meet the needs of all those working in the field of healthcare simulation.

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About Christoph Trappe

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.

He is a globally-recognized content marketing expert who frequently speaks at global conferences about social media, blogging and results-oriented storytelling strategies. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.

In his role at MedTouch, Christoph and his team advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.

Visit Christoph's Website to learn more!